Antonio Dini aveva giustamente titolato "La rivincita della Geografia" il lontano 25 Maggio 2006…
Ora, uno studio di ABI Research sostiene l’ineluttabilità dei sistemi e servizi geografici aperti e collaborativi, sia per le mappe che (soprattutto, aggiungo io) per i POI – Points Of Interest, trascinati sempre più dagli User Generated Content, dinamici e aperti per definizione.
Sempre di più le mappe digitali e i POI standard (monumenti, hotel, ristoranti, benzinai, autovelox, …) stanno diventando una commodity, mentre il vero valore aggiunto sta nei geodati generati, taggati e condivisi dagli utenti stessi.
The acquisition of NAVTEQ by Nokia and the bidding war between Garmin and TomTom for control of Tele Atlas have shown how important digital maps have become in the navigation and location value chain. However, with the expected growth of handset-based pedestrian navigation and location based services, traditional map production technologies will no longer be able to generate and update the exponentially growing volume of required map details. The case for user-generated content for POIs is even stronger, as they are even more dynamic in nature. By 2012 a large part of all map and POI content will be generated by more than 50 million active members of user communities.
While branded content sharing initiatives are aimed at keeping commercial maps up-to-date at low cost, completely open and standardized community projects will create digital maps and POI-databases from scratch. The OpenStreetMap project (www.openstreetmap.org) has already achieved high levels of coverage in the Netherlands, UK and Germany. Several open POI-community projects such as GPS-Waypoints, TellmeWhere and GyPSii have recently been launched, some of which have attracted important venture capital funding. Their main revenue source is expected to be based on advertising, and opportunities may still exist to sell packaged content to navigation vendors.
Geocontent will become an important new dimension of social networking sites such as Facebook and MySpace, creating synergies with Geoweb and POI-community related initiatives. Ultimately all mobile devices will become connected, accessing web-based geocontent from a variety of sources.